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Julio Bezerra

Partner & Managing Director


Julio Bezerra leads BCG's Technology, Media and Telecommunications (TMT) practice in South America. He is also a core member of the Marketing, Sales & Pricing practice.

Julio joined BCG in 2004 in the São Paulo office, transferred to NY in 2007, and returned to São Paulo in 2011.

Since joining BCG, Julio has worked with a broad range of clients in the TMT space. His clients come from the three TMT pillars (Technology, Media and Telecommunications) and include both local and international companies, large and niche players, as well as company management and investors. He has worked both in defining strategies and go-to-market approaches and in ensuring the execution of these strategies. He has also advised clients in M&A.

Julio believes that an advisor's role is to be true to the facts and to always share his points of view, particularly when they challenge the status quo and generate uncomfortable discussions. He also believes that the most challenging work is the change management that comes after the definition of the path to follow.

Prior to joining BCG, he worked at DiamondCluster Consulting, in Barcelona, and in the M&A team of Banco Pactual in London and New York.

Areas of Expertise

  • Technology, Media & Telecommunications
  • Go-to-market approaches
  • Big data and data analytics
  • Pricing strategy
  • Turnaround
  • Mergers and acquisitions (M&A)


  • MBA, with distinction, INSEAD
  • MA, marketing, Fundação Getulio Vargas
  • BSc, industrial engineering, Universidade de São Paulo
  • Languages: Portuguese, English, French, Spanish, German
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