Partner & Managing Director
Keith is a core member of BCG’s Consumer practice area, leading the Consumer practice in the firm’s South System (Dallas, Houston, Atlanta, Miami, and Denver). He works on strategy topics across all sectors: retail, restaurants, consumer goods, and travel and tourism.
His expertise lies in driving performance through strategy by leveraging consumer insights, advanced analytics, and economic modeling. Implementation of these strategies covers a variety of topics including branding, marketing, consumer segmentation, loyalty programs, digital strategy, pricing, real estate, operations, and business model innovation.
Keith has worked with clients across sectors to develop and actualize strategy. In particular, he has worked closely with clients to find and capture growth in growth-challenged market segments. He relishes the opportunity to make strategy a reality by implementing the findings in “live environments”—in-store testing and execution, selling and delivery, and driving operational change.
Prior to joining BCG in 2007, Keith worked in the energy industry for General Electric and Reliant Energy.
Demand Centric GrowthTM
Store performance, real estate, and site selection
Pricing and promotions
Marketing strategy and execution
In-store testing, operations, and execution
Business model innovation
Private equity and due diligence
Food, Beverage, and Hospitality
MBA, academic honors, Harvard Business School
BBA, special distinction, University of Oklahoma