Managing Director & Partner
Lubasha Heredia joined Boston Consulting Group in 2006. For the last 14 years, she has specialized in asset management and retirement. She works closely with clients across strategy and transformation, strategic partnerships, operations, and technology. Additionally, Lubasha is the lead for BCG's retirement work and is responsible for BCG's Global Asset Management knowledge team. She is also the lead author of BCG's annual Global Asset Management report.
Examples of Lubasha's recent work with asset management clients include designing the front office operating model for a large asset manager, and a strategy transformation for a large retirement player.
Lubasha is originally from Barcelona and worked in Eastern and Western Europe before moving to the New York area. She speaks fluent English, Spanish, and Russian and has conversational knowledge of German.
Global assets under management fell by 10% in 2022. To return to historical levels of growth, firms should focus on profitability, private markets, and personalization.
Our 20th annual report on the global asset management industry looks back at a long period of growth—and explores the changes that lie ahead.
In a uniquely tumultuous year, assets under management worldwide showed strong overall growth, passing a major milestone along the way.
Alternatives continued to be one of the strongest-performing asset classes overall in 2019, but not all alternatives are created equal.
Foreign asset managers may now expand into China, but they must tailor their strategy to the market’s unique characteristics.
After last year’s tumult, 2019 has brought a welcome turning of the page. Here’s what success will look like in the next decade.