Managing Director & Senior Partner
Marcus Bokkerink has 25 years of experience at Boston Consulting Group enabling CEOs, executive teams, and boards to build, sustain, and renew competitive advantage.
Marcus currently leads BCG’s consumer business in the UK, Europe, and South America, and serves on the firm’s global Consumer practice executive committee. He previously served on BCG’s global Strategy practice executive committee, leading the strategy business in the UK and Europe. He has led BCG’s global corporate client partnerships and teams at several of the world’s leading consumer, retail, and hospitality enterprises. In addition to client work, Marcus chairs BCG’s UK Board practice, co-leads the UK Chairs’ Forum, and serves on the Consumer Goods Forum Global Summit taskforce.
Marcus has extensive experience in corporate strategy, M&A, and integration; accelerating growth and building new businesses; consumer insight, demand generation, and net revenue management; and organizational effectiveness. His work is increasingly focused on using digital, advanced analytics, and AI solutions across the enterprise business system to strengthen competitive advantage and performance. Marcus believes passionately that value creation requires true competitive advantage, and that a business builds its capability to sustain and renew competitive advantage by empowering its people in a process of joint discovery. He is a co-author of BCG's Consumer Value Creators series.
Marcus previously established and developed BCG’s China business out of Shanghai, and managed several asset development activities in both China and the UK, including recruiting, career development, training, and mentoring the next generation of BCG leaders. He continues to teach consultants, concentrating on strategy, competitive advantage, and BCG’s DNA.