Marguerite Fitzgerald is the global lead for lodging and leisure and strategy at Boston Consulting Group. She is a core member of the Corporate Finance & Strategy and Consumer practices for the firm. She has worked across travel and tourism industries (airlines, hotels, cruise lines, theme parks) as well as in different geographies (Australia, Asia, Europe, the US, the Middle East, and the Caribbean), and has a strong interest in consumer-led strategy, operations, loyalty programs, and innovation and transformation.

In her recent engagements, Marguerite has developed international strategies (both entry and growth) for leisure companies—including cruise and theme parks; developed a methodology to improve productivity of customer-facing operations while increasing customer satisfaction and revenue for leisure-focused providers; and supported operational and commercial transformations for cruise lines, hotels, and theme parks.

AREAS OF EXPERTISE

  • Travel and tourism: cruise lines, theme parks, leisure travel, airlines
  • Business unit strategy, growth, innovation
  • Operations: scheduling productivity in travel

EDUCATION

  • MBA, INSEAD
  • BA/BE, first class honors, linguistics and electrical engineering, University of Melbourne

HONORS AND AWARDS

  • Best final year engineering project, Siemens Prize for Innovation, 2001

    Publications and Videos

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    Breaking Ground on a New Era in Lodging

    As cautious consumers resume traveling after COVID-19, hotel companies need to understand how the pandemic has altered their preferences and behaviors.
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    Stemming Youth Violence with Data, Coordination, and Community

    BCG partnered with a team in Miami, Florida, to create a unique initiative that combats youth violence and helps at-risk children perform better in school.
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    North American Airlines Take Off

    Among travel and tourism companies, airlines have dominated over the past five years in terms of value creation, thanks to restructuring efforts, scale efficiencies, and consolidation.
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    Taking the Long View on Cuba's Tourism Opportunity

    Improved relations with the US have created a potential boom for travel companies. To capitalize, they should invest for the long term and build relationships with Cuba’s government.
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    Understanding the Evolving Cuban Consumer

    A comprehensive BCG survey looks at the purchasing power, brand preferences, and shopping patterns of Cuba’s consumers and foresees a market that will become increasingly attractive.
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    Understanding the Evolving Cuban Consumer

    A comprehensive BCG survey looks at the purchasing power, brand preferences, and shopping patterns of Cuba’s consumers and foresees a market that will become increasingly attractive.
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    What Cuba’s Economic Evolution Means for Multinationals

    As US-Cuba relations improve, many companies are showing interest—with good reason. Cuba’s economy has the potential for significant growth in the long term.
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    Travel and Tourism: Capitalizing on Increased Demand and Better Operational Performance

    After cutting costs during the recession, many travel and tourism companies are taking advantage of the current increase in demand and delivering strong returns to investors.
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    Travel and Tourism: Growth Through Digital Channels and Emerging Markets

    Travel and tourism companies have created strong value for investors over the past five years, thanks to the global economic recovery and increasing travel by people in developing markets.
    Deep Expertise, Broad Experience