Marguerite Fitzgerald
Managing Director & Partner
Miami
Marguerite Fitzgerald is the global lead for lodging and leisure and strategy at Boston Consulting Group. She is a core member of the Corporate Finance & Strategy and Consumer practices for the firm. She has worked across travel and tourism industries (airlines, hotels, cruise lines, theme parks) as well as in different geographies (Australia, Asia, Europe, the US, the Middle East, and the Caribbean), and has a strong interest in consumer-led strategy, operations, loyalty programs, and innovation and transformation.
In her recent engagements, Marguerite has developed international strategies (both entry and growth) for leisure companies—including cruise and theme parks; developed a methodology to improve productivity of customer-facing operations while increasing customer satisfaction and revenue for leisure-focused providers; and supported operational and commercial transformations for cruise lines, hotels, and theme parks.
As cautious consumers resume traveling after COVID-19, hotel companies need to understand how the pandemic has altered their preferences and behaviors.
BCG partnered with a team in Miami, Florida, to create a unique initiative that combats youth violence and helps at-risk children perform better in school.
Among travel and tourism companies, airlines have dominated over the past five years in terms of value creation, thanks to restructuring efforts, scale efficiencies, and consolidation.
Improved relations with the US have created a potential boom for travel companies. To capitalize, they should invest for the long term and build relationships with Cuba’s government.
A comprehensive BCG survey looks at the purchasing power, brand preferences, and shopping patterns of Cuba’s consumers and foresees a market that will become increasingly attractive.
A comprehensive BCG survey looks at the purchasing power, brand preferences, and shopping patterns of Cuba’s consumers and foresees a market that will become increasingly attractive.
As US-Cuba relations improve, many companies are showing interest—with good reason. Cuba’s economy has the potential for significant growth in the long term.
