Martin Mende
Partner & Director
Zurich
Martin Mende is the leader of The Boston Consulting Group’s Financial Institutions practice in Switzerland. He rejoined BCG in 2012, after four years with the firm in the 1990s and 13 years with Credit Suisse, where he led business development for the global private-banking business.
Martin primarily advises leading firms in wealth and asset management—in Switzerland, in Europe, and globally. His work has covered a broad range of topics in corporate strategy, post-merger integration, market and segment strategies, distribution, product management, pricing, organization, operations, cost management, technology, and human resources.
Firms have been late to the present, and they’re even further behind in preparing for the future. With shifts accelerating, leaders must commit to essential changes now.
It is still impossible to assess the impact of COVID-19 on the economy. Outsiders might think that the wealth management industry, after a ten-year bull market, should be in good shape to weather the storm. But this is not what we find.
Today’s leading firms achieve stronger revenue growth by treating pricing as a capability they can adjust in response to varying client needs.
The wealth market is changing. To win over the next five years, leading firms will leave business as usual behind and commit to bold plays and new ways of working.
BCG’s 18th annual report on global and regional personal wealth examines how advanced analytics are emerging as a differentiator for successful wealth managers.
How to ensure value creation through successful PMI? The Swiss wealth management industry continues to consolidate. Each year since 2013, an average of CHF 153 B in assets under management (AuM) have changed hands in deals where a Swiss bank was at least one of the parties.