Martin Mende is the leader of The Boston Consulting Group’s Financial Institutions practice in Switzerland. He rejoined BCG in 2012, after four years with the firm in the 1990s and 13 years with Credit Suisse, where he led business development for the global private-banking business.

Martin primarily advises leading firms in wealth and asset management—in Switzerland, in Europe, and globally. His work has covered a broad range of topics in corporate strategy, post-merger integration, market and segment strategies, distribution, product management, pricing, organization, operations, cost management, technology, and human resources.


  • Wealth management
  • Asset management
  • Corporate strategy
  • Postmerger integration
  • Business and segment strategy
  • Product and pricing strategies
  • Sales force effectiveness
  • Efficiency and cost management
  • Organizational effectiveness and operating models
  • Digital and technology in wealth management
  • HR strategy


  • PhD, business administration, University of St. Gallen
  • MSc, computer engineering, Swiss Federal Institute of Technology, Zurich
Deep Expertise, Broad Experience