Masanobu Iwabuchi is a core member of Boston Consulting Group’s Technology Advantage, Media & Telecommunications and Corporate Finance & Strategy practice areas.

Masanobu has worked on digital strategy and transformation with clients in various sectors, including technology, media, and telecommunications; automotive; consumer products; and energy. He has extensive experience in innovation using cutting-edge technologies, supply chain management, marketing, and growth strategy, and has worked on many global projects with clients from over 20 countries.

Prior to joining BCG, Masanobu worked at Soft Bank, at various IT venture companies, at Deloitte (where he led the Digital Strategy practice), and at McKinsey & Company.

AREAS OF EXPERTISE

  • Digital strategy
  • Innovation and new business strategy
  • Customer experience and service design
  • Branding and digital marketing
  • Big data and advanced analytics
  • Digital organization strategy and organization strategy

EDUCATION

  • International Executive Programme, INSEAD
  • BA, St. Paul’s University
Deep Expertise, Broad Experience