Masanobu Iwabuchi joined Boston Consulting Group in 2019. He leads the firm’s Marketing, Sales & Pricing practice in Japan. He is also a core member of the Technology, Media & Telecommunications practice.

Masanobu has worked on business strategy, innovation, branding, marketing, and growth strategy with clients in various sectors, including technology, media, and telecommunications; automotive; consumer products; and public sectors. He has worked on many global projects with clients from over 20 countries.

Prior to joining BCG, Masanobu worked at Soft Bank, at various IT venture companies, at Deloitte (where he led the Digital Strategy practice), and at McKinsey & Company.

Deep Expertise, Broad Experience