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Maximilian Rohnke is the Global Co-Lead of the Center for Mobility Innovation at The Boston Consulting Group. He has comprehensive experience with clients in the automotive industry, OEMs, and the commercial vehicle industry, and he works with them to face their strategic challenges, in particular urban mobility.

Max has led projects across Europe, Southeast Asia, and China. His work has covered corporate strategy, digital transformation, customer-centric ideation, operationalization of digital business models, and sales and go-to-market strategy. His work for clients has covered the execution of a 100-day innovation sprint with a large client of a German truck OEM, the definition of a digital transformation strategy for a leading European commercial vehicle OEM, and the definition of a “greenfield” European sales strategy a Chinese OEM.

Areas of Expertise

  • Passenger Vehicles
  • Light Commercial Vehicles
  • Digitalization and digital transformation
  • Smart mobility business models
  • Urban Mobility
  • Corporate Strategy
  • Automotive sales and go-to-market

Education

  • MSc, International Management, London School of Economics and Political Sciences
  • BSc, Management, Warwick Business School, University of Warwick
Experts
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