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Pablo Ruiz



Pablo Ruiz is a core member of the Financial Institutions practice at The Boston Consulting Group.

Since joining BCG in 2008, Pablo has focused on advising clients in the financial services sector. He has acquired deep experience in retail banking and in-depth expertise in developing new work methods and branch models that allow banks to boost their productivity and customer satisfaction. He helps his clients understand the competitive landscape in order to ensure their continued success.

In addition to his responsibilities at BCG, he trained regularly and played semiprofessional basketball in Spain's Primera División Nacional and Liga EBA until his promotion to principal. 

Areas of Expertise

  • Retail banking
  • Distribution models
  • Sales force effectiveness
  • Digital and multichannel strategy
  • Branch network strategy


  • Undergraduate degree, business administration with a specialization in financial management, Colegio Universitario de Estudios Financieros (CUNEF).
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