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Regional companies view India in a set of micromarkets, as opposed to seeing it as one broad market. They will perform better with creating locally differentiated products.

Rachit Mathur

Rachit Mathur joined The Boston Consulting Group in 2007. He is a core member of BCG's global Consumer practice and works with clients in India across a wide variety of strategic and operational transformation issues. He also leads the supply chain topic for BCG in the region, focusing specifically on consumer products and retail. He is an active member of the larger Indian retail community and has widely participated as a featured speaker in industry associations and leadership forums such as Retailers Association of India, India Retail Forum, and CII.

Rachit has extensive experience in growth and entry strategy, go-to-market planning, operational restructuring, and business model innovation. He has worked with clients in India and Australia in grocery and apparel retail and in the quick-service restaurant sector, as well as with leading fast-moving-consumer-goods companies. Prior to joining BCG, Rachit spent more than nine years with ITC Limited in multiple senior management roles.

Areas of Expertise

  • Retail
  • Consumer products
  • Supply chain management
  • Logistics
  • Market entry
  • Go-to-market strategy
  • Performance transformation
  • Agribusiness


  • Bachelor’s degree, with honors, Indian Institute of Technology
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