Rajah Augustinraj specializes in new business/startup entry, international business strategy, digital transformation, and operational performance improvement as a core member of Boston Consulting Group’s Industrial Goods, Public Sector, Corporate Finance & Strategy, and Global Advantage practices. He has served BCG clients across North America and Asia, and is deeply involved in BCG’s social impact work, particularly in education, employment, and welfare.

Rajah served as an ambassador and Strategy Lab leader at BCG Henderson Institute on the topic of new globalization, exploring macro-trends in globalization and their impact on global business strategies. His research and writings were incorporated into BCG's flagship book on the topic, Beyond Great: Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution. Rajah joined the firm in 2014, after 12 years in engineering and delivery of large-scale infrastructure programs.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Kellogg School of Management, Northwestern University
  • MSEE, environmental engineering, University of North Carolina at Chapel Hill
  • BE, civil engineering, PSG College of Technology

Publications and Videos

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Equipping, Enabling, and Advancing Digital Education in India

This report published in collaboration with Google for Education and Schoolnet, compiles detailed data and insights on the benefits that digital tools are able to unlock in school education and the learning process overall. Further, recognizing that the complexity and heterogeneity of India's education system requires solutions tailored to different contexts, the report suggests a comprehensive (but flexible) approach to experiment, equip, and enable policy makers, administrators, and teachers to adopt and embed the advantages of digital learning within their school systems.
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Unlocking the Potential of the Gig Economy in India

The report published in collaboration with Michael & Susan Dell Foundation (MSDF), outlines a roadmap to unlocking India’s gig economy at-scale and explores in-depth the roles that entrepreneurs, investors, non-governmental organizations, and policymakers must play to create an ecosystem that is vibrant, flexible, and inclusive of all workers.
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Building the New Global Enterprise

The structure of the multinational company that evolved over half a century is being overhauled as organizations adopt new value propositions for a radically changing global economy.
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Why Countries Need New Job Creation Strategies

Despite a worldwide economic resurgence, growth in employment is mixed. Governments must capitalize on the digitally integrated global economy to create jobs.
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Sharing economy: creating opportunities in the digital era

The economic and business rationale for sharing is strong, both for start-ups and incumbents. Read more on livemint.com.
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New Business Models for a New Global Landscape

In an era of rising protectionism, the business models that succeed are the ones that use digital technologies to access new markets and find new ways to grow.
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Globalization is not ending, it’s changing

What we are witnessing is the emergence of a new global economy, an economy without borders propelled by digital rocket boosters.
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New globalisation: Countries must agree on ways to measure digital trade flows

Many traditional hardware manufacturers are increasingly viewing themselves as providers of digitally-enabled services rather than just physical goods.
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Shaping Your Own Growth in the New Global Era

The world still abounds in growth opportunities. But be prepared to search for—and even create—new paths to new markets.
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To Centralize or Decentralize? The Great Global Question

This article is part of a series that Rajah have a co-authored with Arindam Bhattacharya on the topic of New Globalization.
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Engage With Digital And Invest In It

BCG’s Rajah Augustinraj urges SMEs to look at digital technologies not as threats but opportunities.
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Why the New Globalization Requires a New Multilateralism

Of the many consequences of the rise of economic nationalism, perhaps the most damaging has been the collapse of multilateral approaches to removing friction in international trade and investment.
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