Rajah Augustinraj
Principal
Chennai
Rajah Augustinraj served as an ambassador to Boston Consulting Group's Henderson Institute in 2017-18. During his 12-month tenure, he focused his research and writing on the topic of New Globalization, exploring macro-trends in globalization and their impact on global business strategies, supporting BCG Fellow Arindam Bhattacharya. Rajah also led the Strategy Lab efforts in Asia and was the focal point of BHI’s efforts in the Asia-Pacific region. Rajah has researched and co-written over 20 articles and short pieces on the topic of New Globalization (sample list provided below) and helped establish BCG’s thought leadership globally on the topic. He is a member of BCG’s Industrial Goods (IG), Corporate Finance and Strategy (CFS), and Global Advantage (GA) practice areas, and specializes in market strategies, globalization, operations, and supply chain strategy.
Rajah joined the firm in 2014, after 12 years in engineering and delivery of large-scale infrastructure programs. He has recently worked on cases involving operational-performance improvement, global supply chain strategies, and benchmarking of global manufacturing networks. Rajah’s work at BCG has covered industrial goods, pharmaceutical, and CPG companies.
The structure of the multinational company that evolved over half a century is being overhauled as organizations adopt new value propositions for a radically changing global economy.
Despite a worldwide economic resurgence, growth in employment is mixed. Governments must capitalize on the digitally integrated global economy to create jobs.
The economic and business rationale for sharing is strong, both for start-ups and incumbents. Read more on livemint.com.
In an era of rising protectionism, the business models that succeed are the ones that use digital technologies to access new markets and find new ways to grow.
What we are witnessing is the emergence of a new global economy, an economy without borders propelled by digital rocket boosters. Read more on livemint.com.
Many traditional hardware manufacturers are increasingly viewing themselves as providers of digitally-enabled services rather than just physical goods.
The world still abounds in growth opportunities. But be prepared to search for—and even create—new paths to new markets.
This article is part of a series that Rajah have a co-authored with Arindam Bhattacharya on the topic of New Globalization.