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Digital attackers have changed the product offering, cloud offerings, and the rise of cloud computing, but they have also pioneered a high-reaching go-to-market model. According to BCG’s Roger Premo, this model presents ample opportunity.

Roger Premo is Boston Consulting Group’s global leader for Enterprise, Software and Cloud. He specializes in driving growth strategies, accelerating business performance, and driving the business model transformation to SaaS. He also is a co-leader for BCG’s work in next generation sales models and a core member of the firm’s Marketing, Sales & Pricing practice. Roger is on the leadership team for BCG GAMMA, BCG’s big data, advanced analytics, and artificial intelligence (AI) team. He’s also a core member of the Technology, Media & Telecommunications practice, leading the practice on the US East Coast.

Roger is an expert in next general sales and go-to-market models, software, and SaaS business/operating models, as well as AI-driven new business opportunities. In recent project work, he has developed strategies for software to SaaS transformations, new account acquisition and growth, cloud computing models, and more.

Previously, Roger had leadership and technical roles in several internet, software, and SaaS firms in the search, online media, and networking technology spaces. He was also a research associate at Genentech.

Areas of Expertise

  • Global lead for Enterprise Software & Cloud
  • Next-Generation Sales models topic co-leader
  • Lead for Technology Media & Telecom practice, US East Coast
  • Leadership team, BCG Gamma advanced analytics and artificial intelligence

  • Go-to-market optimization

  • Customer Success

  • Blockchain technology

  • Cloud computing

  • Business model transformation

Education

  • MBA, MIT Sloan
  • Bachelor of Political Science, University of Michigan

Publications and Videos

Experts
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