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Rolf Bixner

Senior Partner & Managing Director


Rolf Bixner on Change Management

Rolf Bixner is a senior member of The Boston Consulting Group’s Consumer and People & Organization practices.

Rolf joined BCG in 1987 and has worked primarily in the consumer and retail industries in the U.S. and Europe. His many assignments with durables and consumer goods manufacturers and in retail have made use of his skills in cost improvement programs and brand and distribution strategy.

Rolf’s multiple assignments involving reorganization, change management, culture change, and postmerger integrations have led him to a deep understanding of how companies must change to survive.

Before joining BCG, Rolf was a product manager at Blendax-Werke in Mainz (P&G).

Areas of Expertise

  • Analysis and application of Smart Simplicity
  • Change management, especially around reorganization, culture change, and postmerger integrations
  • Organization design and implementation
  • Consumer and durables products, including brand and distribution strategies
  • Corporate development strategy
  • Strategies for business unit growth, and marketing initiatives on brand strategy, A&P efficiency, and trade execution


  • PhD, law, University of Salzburg
  • BA, business administration, University of Innsbruck
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