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Sandra Idehen joined The Boston Consulting Group in 2012 as a Consultant in the Johannesburg, South Africa office. She is now a founding member of the Lagos, Nigeria office. Sandra is a core member of BCG’s Consumer Goods practice area, with a focus on route-to-market in developing economies. She has considerable experience in Africa, especially in Nigeria and South Africa.

Sandra’s work at BCG has centered on consumer goods and other projects in Africa. Her recent consumer goods work in Nigeria includes designing a detailed route-to-market model and increasing efficiency in general trade for a multinational consumer company, supporting the category expansion strategy for a multinational consumer company, and strategy design support for the consumer brands of a biopharma company.

Sandra has also helped an Asian national oil company develop a growth plan for Africa and structured the PMO for a large energy company.

Areas of Expertise

  • Route-to-market
  • Vendor due diligence
  • Strategy design in consumer
  • Commercial due diligence
  • Go-to-market capabilities in tech
  • PMO development


  • MBA, Yale School of Management
  • Masters, Sports Industry Management, Georgetown University
  • BA, Brown University
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