Sarah Willersdorf
Managing Director & Partner
New York
Sarah Willersdorf is Boston Consulting Group’s Global Head of Luxury. She also works extensively in fashion and beauty. She advises CEOs and leadership teams on issues including international growth strategies, brand transformations, marketing strategy and effectiveness, advanced analytics, personalization, and digital strategies. She has worked for public, private, and private equity backed companies.
In addition, Sarah has deep expertise in sales and marketing, as well as significant buy-side and sell-side diligence experience, having conducted over 50 due diligences for private equity and strategic investors.
Before joining the firm, Sarah was the CMO of Diane von Furstenberg (DVF). She serves on the Board of Governors for CEW (Cosmetics Executive Women), the beauty industry trade association with over 6,000 members, and is an angel investor and advisor to a number of startups.
Brands should take stock of the preowned boom and what matters most to the people behind it.
Taking the right approach can complement the sales of new goods, reinforce a brand’s value, and provide critical access to future consumers.
Our changing times and changing consumer attitudes are redefining “luxury,” pushing brands to rethink every aspect of their business.
Recovery from the COVID-19 crisis requires a radical business redesign. Brands must cut operating costs, boost e-commerce, and invest for the future.
A survey of C-suite executives suggests a rapid dip in profits for luxury brands.
The beauty industry is already using AR to give customers an immersive and wholly personalized experience. Other consumer categories need to get on board.
Name-brand luxury beauty products are being bought on Amazon just as much as they are in stores.
Fashion and luxury was the top-performing sector in BCG’s analysis, partly because companies used digital to improve e-commerce and to connect more directly with consumers.
There’s a profitable—but demanding future for fashion and beauty magazines. To outperform with top advertisers, a magazine must excel in four areas.
