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Sarah Willersdorf is Boston Consulting Group’s Global Head of Luxury. She also works extensively in fashion and beauty. She advises CEOs and leadership teams on issues including international growth strategies, brand transformations, marketing strategy and effectiveness, advanced analytics, personalization, and digital strategies. She has worked for public, private, and private equity backed companies. 

In addition, Sarah has deep expertise in sales and marketing, as well as significant buy-side and sell-side diligence experience, having conducted over 50 due diligences for private equity and strategic investors. 

Before joining the firm, Sarah was the CMO of Diane von Furstenberg (DVF). She serves on the Board of Governors for CEW (Cosmetics Executive Women), the beauty industry trade association with over 6,000 members, and is an angel investor and advisor to a number of startups.

AREAS OF EXPERTISE

EDUCATION

  • MBA, INSEAD
  • Bachelor in Commerce/BFA, University of Melbourne

Publications and Videos

Luxury in the Spotlight

BCG’s Sarah Willersdorf offers insights on the future of luxury, exploring the importance of inspiration, quality, and creativity in the wake of generative AI and other technologies.

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How CMOs Are Succeeding with Generative AI

GenAI technology is already enhancing marketing efficiency and productivity. Managed responsibly, it can positively reshape the role and influence of the CMO.
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Luxury Preowned Watches, Your Time Has Come

In today’s market, some highly sought secondhand models may sell for more than their listed retail value, making them an attractive investment.
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Beautifully Played—Finding Resilience in a Downturn

Beauty products have been famously resilient in times of crisis, and companies that make strategic, long-term investments will not only survive, but emerge ahead.
What an Accelerating Secondhand Market Means for Fashion Brands and Retailers

What an Accelerating Secondhand Market Means for Fashion Brands and Retailers

Combined BCG and Vestiaire Collective research sheds light on the trends that matter most to consumers.
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How Luxury Companies Can Advance as Responsible Pioneers

The industry is uniquely positioned to generate positive societal impact. Here's what it will take.
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The Consumers Behind Fashion’s Growing Secondhand Market

Brands should take stock of the preowned boom and what matters most to the people behind it.
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The Secondhand Opportunity in Hard Luxury

Taking the right approach can complement the sales of new goods, reinforce a brand’s value, and provide critical access to future consumers.
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A New Era and a New Look for Luxury

Our changing times and changing consumer attitudes are redefining “luxury,” pushing brands to rethink every aspect of their business.
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Fashion’s Big Reset

Recovery from the COVID-19 crisis requires a radical business redesign. Brands must cut operating costs, boost e-commerce, and invest for the future.
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The Power of Private Promotions in Fashion

While COVID has created significant challenges for fashion retailers and brands, those that begin to test and scale private promotions in the rebound will have a distinct advantage over brands that don’t.
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The Outbreak Touches All Industries, Including Luxury

A survey of C-suite executives suggests a rapid dip in profits for luxury brands.
Deep Expertise, Broad Experience