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Shenyu Yan


Hong Kong

Shenyu Yan is a core member of The Boston Consulting Group’s Technology, Media & Telecommunications (TMT) practice in Greater China. He has acquired extensive experience consulting in business growth and commercial excellence.

Shenyu helps lead BCG's media practice in China. He has accumulated extensive experience serving multiple clients in the media. He has led a large-scale transformation program at a top television-and-film production company in China, developed corporate strategy that expanded the digital media business of a prominent Chinese telecom operator, and supported a leading online game company in achieving its ambition in the education sector.

Shenyu has also formulated business growth strategies for several technology clients in China and the US.

Before joining the firm in 2013, Shenyu worked for various companies, including Monitor Group, Hewlett-Packard, and McKinsey.

Areas of Expertise

  • Media and entertainment
  • Technology and telecommunications
  • Business growth
  • Marketing and sales
  • Pricing


  • MBA, University of Michigan
  • MS, electrical engineering, Washington University in St. Louis
  • B.Eng, engineering, Shanghai Jiao Tong University
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