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Silvia Sonneveld

Partner & Managing Director


Accelerated by the crisis and enabled by technology, consumers are changing their shopping habits. They have more shopping missions. Most are price sensitive, but others are balanced with a desire for service, experience, or convenience. To succeed in this new reality, retailers need to break the price-vs.-service compromise. Successful retailers do this by focusing relentlessly on excellence in the basics, curation, and simplification of their assortment and by driving innovation to create true destination departments in the markets where it matters and where they have a right to win.

Silvia Sonneveld

Silvia Sonneveld is a core member of the Consumer and the People & Organization practices at The Boston Consulting Group. She leads BCG’s Women’s Initiative in South America and the firm's Consumer practice in Brazil.

Since joining BCG in 2004, Silvia worked across Europe, and since 2014, she has been working in Brazil. From her work, she has acquired a deep understanding of the dynamics in the grocery retail landscape and the opportunities as well as challenges this creates for both retailers and suppliers. Silvia has supported her clients in delivering transformational challenges by defining solid, fact-based courses of action and deploying them through hands-on, shoulder-to-shoulder efforts that realize real and sustainable impact.

Areas of Expertise

  • Leads BCG’s Women’s Initiative in South America
  • Leads BCG's Consumer practice in Brazil
  • Grocery retail transformation
  • Retail format innovation
  • Digital consumer engagement
  • Consumer demand-space-driven growth strategy
  • Retail due diligence and PMI
  • Omnichannel and online (grocery) retail
  • Pricing and promotion optimization


  • MSc, systems engineering, Delft University of Technology
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