Choose your location to get a site experience tailored for you.

Remember my region and language settings
Stefan Salzer

Partner & Managing Director


Consumer and retail companies on the African continent face very specific challenges. It’s not enough to simply copy and paste experience from European markets. To win in the local markets, you need local solutions.

Stefan Salzer

Stefan Salzer is a core member of the Consumer and the Marketing, Sales & Pricing practices at The Boston Consulting Group.

Since joining BCG in 2005, Stefan’s work has focused on the retail and wholesale sectors. He has acquired deep experience and expertise in sales topics, supply chain management, and technology usage in retail and consumer products environments.

A creative and communicative personality with a passion for results, people, and technology, Stefan has a track record of delivering tangible results in cross-functional teams with members from diverse cultural, disciplinary, and industry backgrounds.

Prior to joining BCG, Stefan worked as a product manager with a German IT systems integrator and founded an Internet provider while pursuing his undergraduate studies in the early 2000s.

Areas of Expertise

  • Strategy and operations
  • Digital turnaround
  • Corporate development
  • Mergers and acquisitions (M&A)
  • Human resources (HR)
  • IT performance improvement
  • Go-to-market (GTM)
  • Pricing


  • MBA, dean’s list, Rotterdam School of Management, Erasmus University
  • BSc, computer science, University of Applied Sciences, Darmstadt
Previous Page