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Tom McCaleb

Partner & Managing Director

Atlanta

Tom McCaleb has worked in a number of capacities for The Boston Consulting Group since 2008. He is a core member of the firm’s Consumer and Marketing, Sales & Pricing practice areas. Tom also leads BCG’s revenue management topic for travel, tourism, and transportation in North America.

Tom’s work in the Consumer practice has covered retail, restaurants, hotels and resorts, cruise lines, airlines, and other aspects of travel and tourism, as well as air cargo and grocery. During his time with the firm, Tom has worked with clients on pricing and promotional effectiveness, marketing, branding, pricing, sales, operations, and organization topics.

Recent examples of Tom’s client work include revenue management transformation for a European cruise line; pricing strategy for the Canadian and Japanese divisions of a global beverage retailer; and efforts to improve the commercial, operations, and technology functions, as well as design and launch a new brand, for a large global hotel company.

Prior to joining BCG, Tom was an active duty officer in the US Air Force for seven years, including tours of duty as an aircraft maintenance operations manager in Germany and a numerical analyst in Iraq.

Areas of Expertise

  • Hotels, cruise lines, airlines, and air cargo
  • Restaurants, grocery, and convenience stores
  • Pricing and revenue management (P&RM)
  • Revenue management strategy
  • Pricing strategy in food and beverage
  • Corporate sales and account management
  • Brand strategy and branding

Honors and Awards

  • Rhodes Scholarship

Education

  • Graduate Degree, applied statistics, Oxford University, Rhodes Scholar
  • BS, US Air Force Academy
Experts
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