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Troy C. Andre is the health care leader for The Boston Consulting Group’s Marketing & Sales practice, BCG’s global topic leader for the brand renaissance in biopharma, its US topic leader for market access and pricing in biopharma, and a member of the firm’s Smart Simplicity topic.

Since joining BCG in 2004, Troy has focused on sales, marketing, and pricing in the biopharma and consumer products industries. He is one of the firm’s leading experts for consumer health care and has extensive experience across commercial and innovation topics.

His work centers heavily on commercialization across the value chain. This includes the development of therapeutic-area strategies, product launch, brand performance optimization, and market access and pricing strategies.

Before joining BCG, Troy worked as a graduate researcher at the University of Chicago.

Areas of Expertise

  • Biopharma—commercial
  • Consumer health-care strategy
  • Commercial transformation
  • Brand strategy and life-cycle management
  • Sales force effectiveness
  • Go-to-market redesign and key-account management
  • Market access and pricing
  • Commercial operations
  • Smart Simplicity


  • PhD, physics, University of Chicago
  • MA, applied mathematics, University of Rochester
  • BS, physics and applied mathematics, University of Rochester
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