Will Cornock is a core member of BCG’s Consumer Goods, Corporate Finance & Strategy, and Marketing, Sales & Pricing practices.
He partners with consumer-facing companies of all sizes on growth strategy, innovation strategy and enablement, M&A, and transformation initiatives.
Will is a co-author of BCG’s Most Innovative Companies Report. His innovation experience includes setting innovation strategies, unearthing customer and consumer insights to spur new offering creation and development, and upgrading innovation systems to maximize ROI.
Before joining BCG, Will worked in strategy and business development for the 3M Company and was a Certified Public Accountant (CPA) with PricewaterhouseCoopers.
Companies that both prioritize innovation and make sure that they are ready to act are widening the gap over less capable competitors.
To gain the greatest sustainability advantage, they should act now. Three strategies can make a big difference.
Companies have plenty of “will” but much less “way” when it comes to climate and sustainability innovation readiness.