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Finding a good idea for business model innovation is not the problem. The problem is capturing and investing in that idea within the organization, giving it to a champion who is somewhat outside of the core business model and therefore free to make decisions to optimize various parts of the business model in order for it to succeed.

Zhenya Lindgardt

Zhenya is a core member of The Boston Consulting Group’s Strategy; Health Care; and Marketing, Sales & Pricing practices.

Since joining BCG in 2000, Zhenya has acquired deep expertise advising clients across a range of industries, including health care, consumer goods, technology, and industrial goods, with a focus on key strategic, commercial, and operational effectiveness issues.

Before joining BCG, Zhenya worked in marketing at several consumer-goods companies in the US, Europe, and Russia.

Areas of Expertise

  • Transformation
  • Go-to-market advantage
  • Portfolio management
  • Business model innovation
  • Growth
  • Customer strategy
  • Organization structure
  • Sales force effectiveness
  • Customer relationship management


  • MBA, Harvard Business School
  • BS, cum laude, University of Southern California
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