Managing Director & Partner
London
Linda Zou is a member of the Consumer and Travel, Cities & Infrastructure (TCI) practices at Boston Consulting Group. Since joining the firm in 2013, Linda has worked with leading retailers and travel companies around the world. She focuses on strategy development, commercial transformations, proposition design, and AI and advanced analytics.
Prior to joining BCG, Linda was a public sector consultant and set up large-scale health programs in developing countries.
The future of retail requires building local ecosystems to reach customers where they live and work. We call it winning the town.
Giving the customer infinite pathways, omnichannel is the new frontier in shopping. This first video in BCG’s series on the future of retail takes us to China to learn how customers and retailers both benefit.