Managing Director & Partner
Linda Zou is a member of Boston Consulting Group's Consumer and Marketing, Sales, and Pricing practices. She leads the future of retail topic for BCG.
Since joining in 2013, Linda has primarily focuses on clients in the retail industry. She is experienced in a wide range of topics for retailers, including strategy development, digital commerce, category management, procurement, pricing and promotions, loyalty, and transformation. She has led large-scale programs with retailers around the world.
Prior to BCG, Linda was a public sector consultant and set up large-scale transformation programs in developing countries.
It’s no longer as simple as “bigger is better.” Retailers need to build local ecosystems to reach customers where they live and work.
By digitizing their value chains from end to end, Chinese grocers can increase efficiency, boost margins, please customers—and make gains against the competition.
Giving the customer infinite pathways, omnichannel is the new frontier in shopping. This first video in BCG’s series on the future of retail takes us to China to learn how customers and retailers both benefit.
Digital technology offers direct customer engagement, yet 85% of all sales still happen in stores. Some retailers are figuring out how to capture the best of both worlds.
An approach that uses digital technology to better understand customers’ needs relies on e-commerce platforms to get new products into the market quickly.
Online shopping in China is a chaotic yet seamless adventure—one that blurs the lines between entertainment and e-commerce.