Dear friends of Panorama,
You recently heard from Rich Lesser (and if you aren’t caught up, here’s another opportunity) about our journey reimagining the way we present ourselves to the world. For over 50 years, BCG has been expanding the art of what’s possible―for ourselves, our clients, and the world around us. We’ve been adding depth to our practices and expanding our brand and talent portfolios with new businesses and investments. Many of you have already experienced our refreshed interactions from our presentations and thought leadership to our brand universe and web presence.
Our new logo comes as the capstone of this development: simpler, bolder, and more connected, a testament to the pride we take in the way we collaborate with our clients and the opportunities we get as we grow by growing others.
I can’t highlight enough that today’s BCG continues to build on the foundation laid by our alumni throughout the firm’s history. Changing our logo has been an opportunity to honor our heritage while continuing to evolve in the global market of brand portfolios. Our new symbol also expresses the diversity of our people, our inclusive culture, and the values that are at the heart of BCG. Thank you as always, for remaining curious about BCG’s new chapter!
I hope these updates excite you as much as they do me and that you’ll enjoy this final 2018 issue of Panorama. Thank you for your continued engagement, and I wish you a happy, healthy, and prosperous new year!
Miki Tsusaka, BCG Chief Marketing Officer & Senior Partner