One of BCG's most important pillars is to constantly evolve its capabilities across industries and functions. We aim to deliver the very best value to our clients and enable them to achieve sustainable advantage in their respective markets. With this goal in mind, we are excited to announce the launch of BCG TURN, our new turnaround, restructuring, and transformation unit.
In today’s hypercompetitive environment, we are seeing many companies requiring a fundamental change to status quo to improve the trajectory of their business quickly. And yet all too often, few kick-off these efforts boldly enough to revitalize themselves in time to stay competitive or even survive. Since BCG’s establishment, we have supported hundreds of turnaround situations, and BCG TURN builds further on this strong heritage. It will help clients deliver rapid, visible performance improvements in the short term, while strengthening their organization and positioning them to win in the future—funneling the full breadth of our capabilities into a specialized offering tailored for special, high-urgency situations. This includes companies in stagnation or crisis, and at points of discontinuity (such as change in leadership and pressure from activist investors).
BCG TURN is beyond regular consulting, and will use a differentiated go-to-market engine to appeal to new clients and situations:
As a specialized unit within the firm, BCG TURN will maintain a distinct brand and a dedicated team to partner with CEOs, owners, and other stakeholders, focusing on immediate improvement of the bottom and top line. And it will pull our deep industry and functional capabilities into client work, to reinforce rather than duplicate our existing expertise.
For those interested in learning more, please visit the BCG TURN on bcg.com.