To learn more about the art of adaptive advantage, read BCG's ebook on the topic—as well as the following articles: Adaptability: The New Competitive Advantage, Signal Advantage, and People Advantage.Learn More
The Strategy Lab researches and translates business ideas that offer real impact by capturing, developing, and applying cutting-edge thinking from within and beyond business. Working with leading academics, external collaborators, and partners, we explore ideas that will shape the business strategies of tomorrow.
Since BCG’s founding in 1963, generating new insights into the sources of competitive advantage has been an integral component of the firm's value to clients.
The Strategy Lab continues this legacy, determined to understand the forces that will come to shape strategy in the decade ahead and push new research forward to address the following fundamental questions:
To drive efficiency and innovation at the same time, companies need ambidexterity—the ability to explore new avenues as they exploit existing ones.Learn More
In today’s increasingly turbulent business environment, many large companies could benefit from emulating mavericks—small outlier companies that think and act differently from incumbents.Learn More