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Strategy Lab

The Strategy Lab researches and translates business ideas that offer real impact by capturing, developing, and applying cutting-edge thinking from within and beyond business. Working with leading academics, external collaborators, and partners, we explore ideas that will shape the business strategies of tomorrow.

Since BCG’s founding in 1963, generating new insights into the sources of competitive advantage has been an integral component of the firm's value to clients.

The Strategy Lab continues this legacy, determined to understand the forces that will come to shape strategy in the decade ahead and push new research forward to address the following fundamental questions:

  • What are the drivers of new and emerging phenomena in business?
  • What are the unanswered questions in strategy?
  • What is the modern basis of competitive advantage?
  • What are the implications of recent advances in mathematics, computer science, psychology, biology, and economics for strategy?
  • What is the future of strategy?

Strategy, Games, and the Mind

A complex world needs multiple kinds of strategies—and strategists. Understanding the specific brain mechanisms that underpin strategic skills can help companies better assess, source, match, and deploy the right talent against specific strategic challenges. Neuroscience and gaming can provide the tools to achieve this.

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The Board’s Role in Strategy in a Changing Environment

When it comes to strategy, an “activist” board challenges and disrupts—before someone else does.

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Key Findings from the Strategy Lab

Your Strategy Needs a Strategy

Watch the Strategy Palette in action.

This new book from BCG's Strategy Lab—and the accompanying app workshop—cut through the clutter of strategy frameworks and provide clarity on which approach to strategy and execution, or which combination of approaches, is the best bet in each environment.

Your Strategy Needs a Strategy by BCG's Martin Reeves, Knut Haanæs, and Janmejaya Sinha

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