To learn more about the art of adaptive advantage, read BCG's ebook on the topic—as well as the following articles: Adaptability: The New Competitive Advantage, Signal Advantage, and People Advantage.Learn More
The Strategy Lab detects and develops ideas that will change the way business executives think about strategy and competitive advantage.
Since BCG’s founding in 1963, generating new insights into the sources of competitive advantage has been an integral component of BCG's value to clients.
The Strategy Lab continues this legacy, determined to understand the forces that will come to shape strategy in the decade ahead.
These efforts involve working closely with some of the world’s leading academic institutions, scientists, and scholars to help business strategists explore new sources of competitive advantage. The Strategy Lab pushes forward fundamental and applied research in order to address the following fundamental questions:
Your Strategy Needs a Strategy
To drive efficiency and innovation at the same time, companies need ambidexterity—the ability to explore new avenues as they exploit existing ones.Learn More
In today’s increasingly turbulent business environment, many large companies could benefit from emulating mavericks—small outlier companies that think and act differently from incumbents.Learn More