The Brightline Initiative is a non-commercial coalition dedicated to helping organizations bridge the all-too-common gap between the planning of a strategy and its successful execution. The initiative was founded as the result of a partnership between The Boston Consulting Group and the Project Management Institute (PMI) and builds off of work completed through the BCG Fellows Program. We recognized that strategy implementation was an increasing challenge for organizations, and formally established Brightline as a founding member with PMI and the Agile Alliance in 2017. Brightline is an initiative designed to powerfully improve the chances of success of large scale strategic initiatives and in turn help enterprises enhance value creation and competitive advantage. Since its founding, Brightline has brought in a host of other organizations as coalition members to further the initiative’s mission of bridging the gap between strategy design and delivery.