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Ready, Willing, and Able Tool

BCG’s Ready, Willing, and Able (RWA) tool is a baseline diagnostic used at the beginning of a change program to evaluate an organization’s receptivity to—and capacity for—change.

It helps companies:

  • Pinpoint employee concerns by geography, demographics, or other factors, over time
  • Mobilize support by targeting pockets with high change receptivity
  • Identify divisions that may require more support, highlighting attitudes or perceptions that leaders will need to address
  • Reinforce important messages and signal management interest in employee perceptions
  • Identify what needs to be done to get a change effort over the finish line

The RWA tool provides systematic, data-driven transparency of differences in attitudes across an organization, and is supported by a robust dataset for global benchmarking. RWA delivers a basis for tailored interventions that increase an organization’s capacity for change.

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Change Management
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