Many companies from emerging markets are fast-growing and fast-globalizing. These global challengers that are going overseas aspire to be global leaders in their industries. But first, they need to pass through the “Death Valley.”
Global challengers are full-fledged competitors making game-changing moves. They’re winning with a broad range of strategies and capabilities, and they’re growing more quickly than comparable companies.
But this doesn’t mean these and other emerging-market-based businesses aren’t experiencing growing pains. They have plenty of hard work to do as home markets become increasingly challenging and multinationals improve their performance in emerging markets.
Emerging-market-based companies want to challenge established forces in the global marketplace. They face three key obstacles:
Addressing these concerns can go a long way toward building a successful global presence.
A New Phase of Globalization