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From Regional Supplier to Global Leader

The late Lorenzo H. Zambrano spent much of his career building CEMEX, a regional cement producer serving northern Mexico, into a global leader in the building materials industry. How? Through a series of strategic acquisitions.

In this 2012 video, Zambrano spoke with BCG’s Larry Shulman, senior partner and managing director, about why CEMEX chose to aggressively pursue acquisitions.

Globalization
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