Looking to expand globally? The Global Challenger-to-Leader Program (C2L) offers the necessary guidance and expertise to make globalization a success.
The rise of companies from emerging markets to positions of international leadership is not a new phenomenon. Japanese conglomerates in the 1960s and 1970s and Korean conglomerates in the 1980s and 1990s competed head-to-head with their international counterparts in the race to become industry leaders.
The difference today is that a new generation of global challengers—fast-growing, fast-globalizing companies—are springing forth from emerging markets in other parts of the world, such as China, India, Southeast Asia, Africa, and Latin America. They face their own challenges in carving this pathway to globalization but a more pervasive, active pursuit of global growth has arrived.
BCG’s C2L Program supports global challengers or other expanding companies located in emerging markets in their quest to become worldwide leaders in their respective industries. C2L is the ideal solution for fundamentally reshaping existing globalization strategies or developing a first-time, full-scale globalization program.
At its core, C2L provides the processes, tools, and expertise companies need so they can develop a highly effective globalization roadmap and quickly put the strategy into action. The C2L Program:
The C2L Program takes clients on a three-step journey toward global excellence.