A comprehensive BCG survey looks at the purchasing power, brand preferences, and shopping patterns of Cuba’s consumers and foresees a market that will become increasingly attractive.
While emerging markets may be divergent in their growth rates, there are still global growth hot spots—opportunities with higher-than-average growth rates—for companies to chase. Hot spots include countries and regions, such as Cuba and Myanmar, as well as particular industries or consumer segments within those regions, such as the automotive industry in China.
But given that most hot spots are unknown, many companies do not have the knowledge or tools to unlock success. BCG recognizes these untapped opportunities and has uncovered unique insights to help businesses develop their go-to-market strategies for these hot spots.