Choose your location to get a site experience tailored for you.

Remember my region and language settings

Global Growth Hot Spots

While emerging markets may be divergent in their growth rates, there are still global growth hot spots—opportunities with higher-than-average growth rates—for companies to chase. Hot spots include countries and regions, such as Cuba and Myanmar, as well as particular industries or consumer segments within those regions, such as the automotive industry in China.

But given that most hot spots are unknown, many companies do not have the knowledge or tools to unlock success. BCG recognizes these untapped opportunities and has uncovered unique insights to help businesses develop their go-to-market strategies for these hot spots.

  • Peru should rank high in the strategic planning of global companies considering its relatively high and stable economic growth.

    Learn more about Peru
  • The liberalization of Cuba’s economy could lead to rapid growth, especially for those companies and investors that staked an early claim.

    Learn more about Cuba
  • Following a decade-long boom and two-year recession, Brazil’s economy finally seems to be approaching stability.

    Learn more about Brazil
  • With a population topping 1 billion that speaks more than 2,100 languages, Africa is tough to categorize. But a vast amount of untapped potential awaits those companies that plan to build their Africa capabilities now.

    Learn more about Africa
  • India offers a huge opportunity for companies that understand the country’s extraordinary diversity and engage its online consumers as individuals.

    Learn more about India
  • Bangladesh is no longer synonymous with poverty; it is one of the world’s next great growth markets for discretionary consumption.

    Learn more about Bangladesh
  • Companies entering Vietnam and Myanmar have an opportunity to build businesses, brands, and momentum early—but only if they have a solid understanding of these markets’ consumers.

    Learn more about Vietnam & Myanmar
  • Asia comprises about 150 million people and accounts for $3 trillion in annual spending.

    Learn more about Asia
  • Rising incomes and greater digital access are leading to a far more heterogeneous consumer market in China.

    Learn more about China
  • Indonesia’s rapid economic expansion presents a major opportunity for a wide range of industries, from fast-moving consumer goods to financial services.

    Learn more about Indonesia

Peru

Peru should rank high in the strategic planning of global companies considering its relatively high and stable economic growth.

Learn more about Peru

Cuba

The liberalization of Cuba’s economy could lead to rapid growth, especially for those companies and investors that staked an early claim.

Learn more about Cuba

Brazil

Following a decade-long boom and two-year recession, Brazil’s economy finally seems to be approaching stability.

Learn more about Brazil

Africa

With a population topping 1 billion that speaks more than 2,100 languages, Africa is tough to categorize. But a vast amount of untapped potential awaits those companies that plan to build their Africa capabilities now.

Learn more about Africa

India

India offers a huge opportunity for companies that understand the country’s extraordinary diversity and engage its online consumers as individuals.

Learn more about India

Bangladesh

Bangladesh is no longer synonymous with poverty; it is one of the world’s next great growth markets for discretionary consumption.

Learn more about Bangladesh

Vietnam & Myanmar

Companies entering Vietnam and Myanmar have an opportunity to build businesses, brands, and momentum early—but only if they have a solid understanding of these markets’ consumers.

Learn more about Vietnam and Myanmar

Asia

Asia comprises about 150 million people and accounts for $3 trillion in annual spending.

Learn more about Asia

China

Rising incomes and greater digital access are leading to a far more heterogeneous consumer market in China.

Learn more about China

Indonesia

Indonesia’s rapid economic expansion presents a major opportunity for a wide range of industries, from fast-moving consumer goods to financial services.

Learn more about Indonesia

Cuba

Understanding the Evolving Cuban Consumer

A comprehensive BCG survey looks at the purchasing power, brand preferences, and shopping patterns of Cuba’s consumers and foresees a market that will become increasingly attractive.

Peru

Vietnam and Myanmar

Bangladesh

Indonesia

Brazil

Africa

China

Five Profiles That Explain China’s Consumer Economy

China’s overall economic growth is slowing, but consumption is soaring. Here are the megatrends and shopping behaviors that companies need to understand in order to succeed in a market worth trillions of dollars.

India

Decoding Digital Consumers in India

No technology, no matter how powerful or pervasive, will affect India’s 1 billion consumers—of whom 50% will soon be online—in the same way.

Asia

Capitalizing on Asia’s Booming Upper Middle Class

Companies looking for growth in slowing Asian economies should aim for the upper-middle-class. There are approximately 150 million upper-middle-class consumers in the developing countries of Asia right now—accounting for more than $3 trillion in spending annually. And this number could easily swell by 100 million or more in the next few years.

Overcoming Asia’s Obstacles to Growth

The most entrepreneurial companies in emerging Asia are finding creative ways to navigate talent, infrastructure, and regulatory bottlenecks—and are seizing the greatest growth opportunities.

To identify new hot spots, consider the size of the growth opportunity and the pace of change in various economies.
—“The New Globalization: Going Beyond the Rhetoric

Globalization

SUBSCRIBE

EN