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A Framework for Growth Options: Selecting Where to Play and How to Win

Achieving value-creating growth is about choices. Some are about where to play. Which growth investments—maximizing the core by driving higher demand or share; expanding into adjacencies via new categories, channels or geography; or exploring new frontiers—offer the best return?

Others are about how to win. These involve choosing among the seven important growth levers:

  1. Corporate Portfolio Strategy: Rebalancing the portfolio to focus on growth
  2. Go-to-Market Transformation: Reinventing marketing and sales approaches and exploiting pricing headroom
  3. Geographic Expansion: Tapping new markets
  4. Innovation: Introducing attractive new products and services
  5. M&A: Acquiring or partnering to access scale or new capabilities
  6. Business Model Innovation: Devising new models to address disruption or create or access new demand
  7. Organizational Growth Enablers: Building a growth culture and eliminating internal barriers to growth

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