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Capturing the Middle-Class and Affluent Consumer in Emerging Markets

Although it is well understood that both the size and shape of the consumer market is fundamentally changing in emerging markets, the consumers driving these changes are less well known.

In order to gain a competitive edge in emerging markets, it is crucial to understand the changing patterns of and attitudes toward consumption among middle-class and affluent consumers (MACs).  In many emerging markets, MACs are a sizable segment, driving the bulk of consumption growth—and presenting a compelling opportunity for companies.

Chinese Consumers and the Digital Economy

China represents one of the biggest opportunities for companies in the world. To capture this opportunity, companies across the globe must understand the digital and economic trends driving the behaviors of Chinese consumers.


Millennials: Engaging an Enigmatic and Influential Generation

Targeting Millennials can give companies an edge. The Center for Customer Insight reveals the motivations behind this key consumer segment.

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Decoding Digital Consumers

How should we interact with consumers, online and off? What are consumers' digital habits? The Center for Customer Insight has the answers.

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Center for Customer Insight