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Pricing Experts

BCG's consultants and industry experts focusing on pricing continue to partner with leading companies to arrive at solutions in new market penetration, competitive pricing, sustainable impact, and more. These are our global and regional leaders on this topic.

Global Leadership

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  • Pricing, revenue management, and trade and promotion
  • Marketing and digital
  • Sales and go-to-market capabilities
  • Large-scale transformation
  • Leads BCG's global work in pricing strategy
  • Pricing transformation
  • Pricing model innovation
  • Commercial programs

Featured Experts

  • Pricing transformation
  • Go-to-market strategy
  • Sales force effectiveness and reconstruction
  • Growth strategy for services
Jan Gildemeister

Partner & Managing Director

San Francisco

  • Turnaround management
  • Large-scale change programs
  • Pricing transformation
  • Pricing strategy and strategic price management
  • Strategy planning
  • Operations performance improvement
  • Transformation
  • Pricing optimization
  • Revenue enhancement
  • Pricing and promotion
  • Digital strategy and marketing effectiveness
  • Management of customer relationships, loyalty
Vaishali Rastogi

Senior Partner & Managing Director, Head of BCG, Southeast Asia

Singapore

  • Head of BCG in Southeast Asia
  • Leads BCG's Marketing, Sales & Pricing practice in Asia-Pacific
  • Leads BCG's Center for Customer Insight for Southeast Asia
  • Go-to-market strategy and execution
Jeff Robinson

Partner & Managing Director

Atlanta

  • Pricing and promotion
  • Category strategy and management
  • Innovation
  • Portfolio design
  • Commercial excellence
  • Digital transformation
  • Digital go-to-market
  • Salesforce effectiveness and pricing in private equity
  • Pricing in banking—retail, private, and corporate
  • Pricing in insurance
  • Building pricing capabilities
  • Organizing the pricing function
Pricing

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