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Consumer & Retail

Winning at Omnichannel Pricing

Many retailers struggle with pricing strategy, technology, and decision making. Some have trouble getting started; others rush in. Here’s a roadmap to avoid costly mistakes.

Commoditized Markets

The Art of Embracing Commoditization

Commoditization is inevitable for most businesses and is happening with increasing speed. How can companies survive—or even benefit from—the challenge?


Pathways Conjoint: A New Approach to Pricing Mobile

A BCG methodology gives mobile operators greater accuracy than traditional approaches in optimizing pricing levels. The key: identifying—and leveraging—how consumers really make purchasing decisions.

Financial Services