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Portfolio X-Ray

To stay competitive, companies need a penetrating view of their portfolios.

For a company with multiple businesses, developing a value creation strategy has to begin with a clear portfolio strategy and active portfolio management. BCG’s Portfolio X-Ray is a tool designed to estimate the value creation potential of a company's business units and to gauge the value creation impact of strategic moves.

The Portfolio X-Ray clearly defines portfolio roles and analyzes a company’s portfolio through three lenses:

  • Market-Based View. What is the fundamental strategic potential of the business?
  • Value-Based View. What is the potential to create additional value in the future?
  • Resource-Based View. How well is the company able to realize the business’s inherent value?
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