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Digital Acceleration Index

The Digital Acceleration Index helps organizations assess their digital maturity—that is, uncover their digital strengths and weaknesses, determine whether their digital capabilities are lacking or imbalanced, and evaluate how well they perform against peers in digital efforts.

Using BCG’s Digital Acceleration Index (DAI) enables a company’s leaders to identify opportunities for accelerating the digital transformation journey. An organization can determine its starting point by first discovering its digital strengths and weaknesses. Next, comparisons made by benchmarking against direct peers, the industry average, or best-in-class digital leaders help executives define an achievable ambition level for their company, develop an integrated roadmap for reaching the targeted digital state, and initiate their digital transformation.

What Is the Digital Acceleration Index?

Digital Acceleration Index

The DAI is a questionnaire-based assessment of the digital maturity of the organization across 37 dimensions in 4 building blocks.

The 4 building blocks evaluated by the DAI are:

  • Business strategy driven by digital
  • Digitize the core
  • New digital growth
  • Enablers

Responses to the questionnaire help determine which of the four stages of digitial maturity a company has achieved for each of the dimensions and activities:

  • Stage 1. Digital Passive: At this stage of digital maturity, business functions and IT sometimes collaborate on digital topics based on ad hoc demands, but they do not align unless those projects are executed jointly. The company has not yet defined a targeted state for digital technologies and the organization.
  • Stage 2. Digital Literate: At this stage, the need for digital investment is recognized and a roadmap to close existing gaps is defined. Processes are beginning to be digitized. Business units, functions, and regions execute digital initiatives, but they do in functional silos rather than in conjunction.
  • Stage 3. Digital Performer: The business functions and IT jointly build capabilities across all areas, manage digital in an integrated way, and build and commercialize digital initiatives with success. Some disruptive businesses are launched.
  • Stage 4. Digital Leader: Digital is embedded throughout the entire company, including in its innovation, value proposition, technology, and operations. The organization outperforms its peers in key digital metrics, and digital is seen as the key driver of the company’s value. Digital strategy and a roadmap are defined. Digital initiatives contribute to strategy and clear value is added.

The findings from the completed assessment highlight the key areas in which significant improvement is required and capabilities are imbalanced. The assessment includes optional deep dives that companies can undertake to target specific, particularly critical dimensions.

Who Should Participate?

The DAI has already been proven to be a valuable tool among top-level executives and digital experts from more than 200 companies covering all industries and geographies. Within some individual clients, more than 1,000 surveys were conducted across all business units and functions to fully assess the corporate group as a whole.

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