The Digital Acceleration Index helps organizations assess their digital maturity—that is, uncover their digital strengths and weaknesses, determine whether their digital capabilities are lacking or imbalanced, and evaluate how well they perform against peers in digital efforts.
Using BCG’s Digital Acceleration Index (DAI) enables a company’s leaders to identify opportunities for accelerating the digital transformation journey. An organization can determine its starting point by first discovering its digital strengths and weaknesses. Next, comparisons made by benchmarking against direct peers, the industry average, or best-in-class digital leaders help executives define an achievable ambition level for their company, develop an integrated roadmap for reaching the targeted digital state, and initiate their digital transformation.
The 4 building blocks evaluated by the DAI are:
Responses to the questionnaire help determine which of the four stages of digitial maturity a company has achieved for each of the dimensions and activities:
The findings from the completed assessment highlight the key areas in which significant improvement is required and capabilities are imbalanced. The assessment includes optional deep dives that companies can undertake to target specific, particularly critical dimensions.
The DAI has already been proven to be a valuable tool among top-level executives and digital experts from more than 2,200 companies covering all industries and geographies. Within some individual clients, more than 1,000 surveys were conducted across all business units and functions to fully assess the corporate group as a whole.