Choose your location to get a site experience tailored for you.

Remember my region and language settings

Meet the BCG TURN and Transformation Experts

We are a specialized team within BCG with deep business experience and a wide range of backgrounds. It includes industry experts, operational improvement specialists and former executives with a deep track record in leading major transformation programs with strong results.

Global Leadership

  • Leads BCG TURN and transformation globally
  • Retail and consumer goods
  • BCG TURN—turnaround, restructuring, and transformation
  • Cost of goods sold and category management
Ramón Baeza

Managing Director & Senior Partner


  • Innovation and product development
  • Large-scale transformations and turnarounds
  • Process optimization
  • Large contract renegotiation
  • BCG TURN—turnaround, restructuring, and transformation
  • Leads BCG Greater China
  • More than 10 proven end-to-end transformations and turnarounds
  • Integration
  • Large-scale change
  • Transformation
  • E2E operational improvement
  • Organization design and change management
  • Leads BCG TURN and the Transformation practice in Central Europe, the Middle East, and Africa
  • Large-scale-change programs
  • M&A and post-merger integration
  • High-tech

Featured Experts

View All Experts
  • Consumer products
  • Retail
  • Apparel and accessories
  • Travel and tourism
  • BCG TURN—turnaround, restructuring, and transformation
  • Fashion and luxury goods/food and non-food retail
  • Business model transformation
  • Operational restructuring
  • Engineered products and infrastructure
  • BCG TURN—turnaround, restructuring, and transformation
  • Services in medtech
  • Cost and efficiency
  • BCG TURN—turnaround, restructuring, and transformation
  • Performance improvement
  • Cost reduction programs
  • Cash and liquidity management
  • Identification and evaluation of investments and acquisitions
  • Pre-merger and postmerger integration
  • Separation planning and asset disposal
  • Interim management
  • Finance transformation
  • Shareholder activism
  • Capital market communication
  • Capital market perception
  • Turnaround and transformation
  • Large-scale change
  • Change management
  • Growth
  • Large-scale transformation
  • Performance improvement programs
  • Performance management
  • Target operating model transformation
  • Growth strategy and roadmap development
  • Large-scale change, from ideation, to testing, to rollout
  • Store operations, labor management and productivity, inventory, and in-stock improvement
  • Breakthrough customer service
  • Leads BCG's Principal Investor & Private Equity practice and BCG TURN in the UK
  • Private equity-owned businesses
  • Turnaround in high impact and time-critical situations
  • Holistic turnaround
  • BCG TURN—turnaround, restructuring and transformation
  • Leads BCG TURN in Italy, Greece, and Turkey System
  • Organization structure optimization and HC reduction
  • Fashion, apparel, luxury and retail
  • Leads Transformation practice and BCG TURN in Australia and New Zealand
  • Leads BCG’s work in Change Management and Smart Simplicity
  • Leads BCG’s work in cost and efficiency
  • Large scale transformation
  • BCG TURN—turnaround, restructuring, and transformation
  • Operational turnarounds
  • Large headcount reduction programs
  • Footprint optimization
  • Sales and go-to-market models
  • Transformation
  • Digital design
  • Supply chain management
  • Leads BCG's Energy practice in Asia-Pacific
  • Transformation and operational excellence
  • Organization
  • Development of corporate and business unit strategy
  • Business transformation
  • Change management
  • Executional certainty
  • Agile at scale
Yukimasa Uchida

Managing Director & Senior Partner


  • Leads BCG’s Japan system as co-Chairperson of BCG Japan
  • Leads Financial Institutions practice in Japan
  • Telecommunications
  • Transportation and railways
  • Transformation and turnaround
  • Own brands (private brand) in retail
  • Cost of goods sold (COGS) and category management in retail
  • Retail store operations and lean approach
  • Turnaround and transformation
  • Post-merger integration (PMI)
  • Large-scale change
  • Private equity
Transformation, Turnaround & Restructuring