Naicheng is a Project Leader in the New York office and works primarily in Digital BCG cases across Retail, Consumer and Healthcare. He first joined BCG New York as a Summer Associate in 2013. In between then and now, he has also worked at Jet.com (acquired by Walmart), and co-founded a venture-backed fitness start-up. Naicheng attended Yale University, majoring in Computer Science and Global Affairs, and completed his MBA at Stanford Graduate School of Business. Outside of work, Naicheng enjoys wildlife photography, dispersed camping, and (learning) guitar.