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Adwoa is a Collaborative Storyteller

Consultant, London

At BCG, Storytellers synthesize complex information and ideas. They believe in bringing the whole team together to get a broader perspective. Adwoa Banful empowers and inspires others.

You’ll be successful at BCG if you are determined to enjoy your time here and don’t take yourself too seriously – good cheer and genuine openness take you a long way.

Adwoa Banful

In Adwoa's words

I am a philosopher, a telecom nerd, a firm believer in business as a force for change, and a proud African. I enjoy the company of smart people and the thrill of cracking a difficult problem, and I live for the satisfaction of making a real impact in another person’s life. I found my way to BCG because I wanted to be all of me in my career and have fun while I was at it--so far BCG has delivered on this quite nicely.

Being at BCG has been a steep and rewarding growth curve in several ways. I have worked on problems in industries I had little awareness of, with people I would never have naturally gravitated to, and eaten in so many restaurants I probably would still not have heard of. The novelty is exciting, even if the work is tough, and you see growth quickly and tangibly. The most valuable thing about being here is the growth in confidence I’ve experienced – to walk into a situation not knowing much about what awaits me, but knowing that I can and will figure a great way out.

About Adwoa

Adwoa holds a Bachelor’s degree in philosophy from Columbia University in New York City and an MBA from INSEAD.


Q: What did you learn in your first year on the job?

A: It looks easy, but a great PowerPoint slide is a masterpiece that represents clarity of thought, intent, and communication, in addition to the content – in other words it’s not easy at all, but it’s a great skill to have and I recommend it to all my non-consulting friends too.

Q: Why did you choose to work at BCG?

A: Professionally, BCG is nothing short of an excellent choice, but I chose BCG because I am more than a consultant– I am also a sister, a daughter, a friend, and an aunt, and it was important to me that I chose a place that allowed me to express these sides of myself adequately. There is a respect here for your person and your happiness that made me confident that I would grow professionally without sacrificing personally.

Q: What are some of your favorite things to do outside of the office?

A: I’m a big fan of kids and spend a lot of time playing with and mentoring many young kids and teens. I also really enjoy wine and food and adore dancing - I find a way to combine as many of these into whatever I do outside the office.

Q: If you weren't working at BCG, what would you be doing?

A: If I weren’t at BCG, I would be running a few startups – I have collected a bunch of interests which span wine, fashion, derivatives, fintech, and education. I’d be focused on scaling them into global juggernauts with an African soul.

Q: What are some of your favorite places in the world and why?

A: I’ll share my top three places in the world. First, call me biased, but I think Accra – the Ghanaian capital – is a phenomenal place. It is full of energy, promise, great food, kind people, and a bustling social life that embraces the most connected local or adventurous tourist. Second, the Tirol River in Austria – excellent for rafting, and inspiring awe and love for the planet. Finally, the pier at Battery Park in New York City, because it’s a beautiful oasis of calm in a fully manic city.

Q: What advice would you give to someone who wants to work at BCG?

A: Be deliberate about what behaviors or skills you are building as you prepare for interviews, and optimize for fun because you need to enjoy the work to succeed. Don’t be shy about being you and bringing yourself into it as much as possible – you will feel more ownership of whatever impact you generate and the fulfillment could not be any richer. Finally, consulting is as much about solving tough problems as it is about building enough trust with others for them to share what worries them. Kindness, empathy, and sincerity in your personal and professional relationships will take you very far.

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