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Di Is a Fearless Advocate

Associate, Beijing

At BCG, Advocates are thoughtful and engaged. They listen closely because they believe that the best solutions can be discovered in the most unexpected places. Di is unafraid to try new things.

My role models at BCG are those who can add great value to the clients and the team while living fascinating lives at the same time.


In Di’s Words

I was a B-school student majoring in information systems, and I joined BCG after commencing my master’s degree. I spent three months as a BCG summer associate before I got the full-time offer. This three-month experience helped me decide to accept the offer from BCG in no time.

During the first week of the internship, I was told that "caring" is the best word to describe the BCG culture. I truly realized this caring culture after I noticed that I could rely on everyone at the firm, even the senior partners and global experts, for any question I had. Thus, a key lesson I have learned at BCG is never hesitate to ask for help.

BCG is shaping future industry leaders using a high-efficiency and scientific approach, and I am more than proud to be a BCGer.

About Di

Di holds a master’s degree and a bachelor’s degree in management from Tsinghua University School of Economics and Management.


Q: Why did you choose to work at BCG?

A: The first question to answer is why consulting. I like to compare the consulting industry to a university, for one could never stop studying here. We deliver great value to our clients after we deeply understand the whole industry in a limited amount of time. With quick learning and timely responding required, I have learned more here than what I learned during my college days.

The next question is why BCG. I received several offers from top consulting firms before my graduation, but BCG was the only firm that really give me a sense of belonging and a warm welcoming. Each interviewer expressed his or her willingness to work with me. I am so proud of my choice.

Q: What international experiences at BCG have been the most interesting for you?

A: The ROP (regional orientation program) was definitely the most interesting international experience I have had during my BCG time so far. Nearly 100 newly hired BCGers gathered in Bangkok, working and studying together for a whole week. We shared case experience, hung out, Thai boxed, and built great friendships. I am still in touch with the Thai and Japanese colleagues that I met through ROP, and I visit them when travel to their home offices.

In addition, we have abundant opportunities to work on international cross-office cases, which is quite challenging but very meaningful.

Q: What opportunities are you excited about at BCG and beyond?

A: BCG alumni have gone in many directions: fiction writers, professors, star CEOs, Grammy winners, and even a prime minister. BCG offers great opportunities for us to experience all kinds of industries in diverse locations. And I am actually very curious about what will be my next step.

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