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Hamid is a Dynamic Advocate

Partner & Managing Director, Casablanca

At BCG, Advocates are thoughtful and engaged. They listen closely because they believe that the best solutions can be discovered in the most unexpected places. Hamid challenges the status quo.

If you aspire to turn your ideas into reality and generate tangible impact, look no further; you belong here, at BCG.


In Hamid’s Words

After my engineering studies, I worked for five years as a consultant for leading automotive, airline, and energy companies in Europe and Japan. I then felt like taking up a new professional challenge, acquiring a broader business vision, and expanding my network. Without any preconceived idea on my project, I decided to pursue an MBA from INSEAD.

Very soon, I understood I wanted to work in fast-developing countries, contribute to their growth, and keep pushing my limits. The opening of the Casablanca office, with its entrepreneurial spirit and energy, as well the quality of exchanges with BCGers during recruiting interviews, met my expectations perfectly.

BCG provides the means to always push our reflection one step further and the opportunity to generate tangible impact. There is a culture of innovation and a will to challenge the status quo. In an environment of trust, mutual help, and empowerment, the partners I work with always leave it up to me to follow my intuitions and embark on new avenues, such as digital and advanced analytics.

About Hamid

Hamid holds a diploma from Supelec in computer engineering and applied mathematics and pursued an MBA at INSEAD.


Q: What characteristics do you believe define a BCGer?


I worked with more than 50 BCGers and was in charge of recruiting for the Casablanca office for two years. What strikes me most is the diversity of very strong personalities who, nonetheless, share the same values and humility to begin with.

BCGers like to challenge ideas, whatever their seniority. Only this intellectual agility enables you to find the most innovative solution, which you might have overlooked in a less open environment. A second, and very strong value is the hunger for learning. From interns to senior partners, BCGers seize all the opportunities for pushing their knowledge and reflection further.

Last but not least is the sense of collaboration and collective success. Everyone is always willing to help, even if it means going to the other end of the world in order to take part in a crucial meeting.

Q: What international experiences at BCG have been the most interesting for you?


Two years ago, I participated in an important assignment for one of our European clients. I had no experience in this business sector, but it was a good opportunity to broaden my knowledge of markets and economies in Africa. I was fortunate enough to be surrounded by junior consultants who were as passionate about this experience as I was, and we worked hard for six weeks, dividing our time between Nairobi and Kampala.

We proposed a different and unusual approach on distribution in this region. At the end of the assignment, the client asked us to do the same type of work for a subsidiary in Egypt. I realized how important it is to adopt a pragmatic approach, based on field experience, when the gaps between data, their analysis, and reality may be huge. I also contributed to writing a document on the challenges that multinationals face in Africa with the rise of new local competitors.

Q: What's the biggest impact you have had with your work?

A: I was fortunate enough to participate in a major reform for Morocco. The issue was complex, and the stakes were high. BCG’s network was fully leveraged, mobilizing internationally renowned experts from inside and outside of the firm. After seven weeks of intense team work, brainstorming, development, tests, and modeling of hypotheses, I felt extremely happy and proud when this reform was eventually adopted and implemented.

Q: What opportunities are you excited about at BCG, and beyond? What are your long-term career goals?

A: I am fascinated by the emergence of the African continent. As a BCGer, not only am I a privileged witness to this development, but I'm also a part of it. I do believe we can help our private clients make the right investments and adopt the proper strategy to take a leading position in these new markets, and that we can also enable public institutions to be even more efficient, as well as make these countries attractive to investors.

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