Senior UI Designer, Pittsburgh - Platinion
At BCG, Visionaries navigate complexity with ease. They use their insight and intuition to identify the solutions that will create lasting impact. Joe challenges the status quo.
Charles Pratt told his students, ‘Be true to your work, and your work will be true to you.’ I carry this motto with me every day I step into a BCG office.
I started my career as a designer in New York City, working for various well-known studios. As an only child from a blue-collar family in Pittsburgh, Pennsylvania, this world was all new to me. I embraced the challenge, specializing in traditional graphic design areas like identities, branding, and signage. After ten wonderful years in New York City, my brother was born, so I moved back to Pittsburgh to be closer to family. I couldn’t watch him grow up through a computer.
This is where my journey with BCG began, but I didn’t know it yet. I joined MAYA Design after serving on the local AIGA chapter’s board, as director of the speaker series. MAYA is a design consultancy and innovation lab, specializing in human-centered design. Exposure to a wide range of industries—from health care and manufacturing to defense and technology—really cultivated my love for digital design and user experiences.
Last summer, MAYA joined the BCG family as BCG Platinion | MAYA Design, and it’s been an incredible experience. BCG has gone above and beyond to support my development and growth as a designer, and I’m super excited to see what’s up next.
Joe holds a bachelor of fine arts degree from Pratt Institute, where he received the Certificate of Excellence Award for Outstanding Merit in Graphic Design at commencement.
Q: What do you like most about your job?
A: The complexities we face as designers often feels like a thick fog obscuring our view. And through iterative cycles of sketching, building prototypes, and ultimately creating refined high-fidelity experiences, the fog dissipates to reveal empowered users excited to use our product. This process of bringing our sketch ideas to life through design is, by far, the best part of my job.
Q: What inspires you about your work?
A: I’m inspired most by seeing our work out in the world. At the end of the day, the work we do is about people. If I can better lives through design or spark that moment of delight while someone’s using a digital product, I’ve succeeded. It’s not just about pretty aesthetics or perfectly aligned typography on a grid. It’s about having a positive impact in our world.
Q: What are some of your favorite things to do outside of the office?
A: Outside of the office, I’m into many different things. Over the course of my career, I’ve found it recharging to explore forgotten places and document them through photography. My fiancée would laugh at this next line, but I’m also a collector of various tchotchkes and trinkets. I think it makes me a better designer. And finally, I’m a huge hockey fan. My little brother plays locally, so I try and attend as many games as I can, and our Pittsburgh Penguins have won five Stanley Cups. What’s better than that!
Q: What advice would you give to someone who wants to work at BCG?
A: I would tell them to follow their dreams. You only get one lap in life, and you shouldn’t waste your time and energy doing something that you don’t love. When I think about my career, I love design. And the fact that I can do it every day at BCG Platinion | MAYA Design is super-rewarding.
Q: What trends are you following, and why?
A: Digital design systems made of reusable patterns and components absorb huge amounts of my time and interest. As the web develops and the ways we consume media change, so does the behavior of these elemental building blocks. These components now have to shrink and scale, and sometimes double in size in the interface. I’m a huge fan of this area of design.