BCGDV Senior Growth Architect, Berlin
At BCG, Storytellers synthesize complex information and ideas. They believe in bringing the whole team together to get a broader perspective. Sebastian has the courage to take action.
Growth at BCG Digital Ventures is a systematic way of leveraging marketing, data, and technology to successfully scale ventures. Efficient growth is not a series of tricks but a repeatable, scalable, and transferable system.
I joined BCGDV as Berlin’s first growth architect in August 2016. Since then, I’ve worked with some of the world’s leading organizations to launch and scale ventures across industries, from automotive and industrial goods to logistics and transportation. Each time I grow a new company, I face fresh challenges. Overcoming these obstacles and building something new and innovative makes every day fascinating.
BCGDV is unique in that it allows me to build new companies for established and leading organizations. As such, it blends incumbent businesses with startup methodologies, thereby providing the best of both worlds. Seeing a venture that I’ve helped build live in the market is an incredibly rewarding feeling and proves to me that I’m making a difference.
Sebastian founded his own mobile application advertising business and holds a master of science degree from WHU – Otto Beisheim School of Management.
Q: Why did you choose to work at BCGDV?
A: BCG Digital Ventures is unique. It blends consulting and working with established companies, while using startup methodologies to break functional, regional, and industry barriers. Our focus lies on building ventures that add value, not on creating abstract concepts that are never implemented. It’s this mix along with its purpose that makes BCGDV an amazing company to work for.
Q: What do you like most about your job?
A: No two projects are the same. Aside from the different industries, each venture I build at BCGDV faces its own challenges and obstacles, but also has its own intrinsic rewards. This ongoing novelty means that I keep learning every single day, growing both personally and professionally.
Q: What did you learn in your first year on the job?
A: You can’t be innovative and play it safe at the same time. The work we do inherently challenges the status quo, so you have to be willing to push beyond your comfort zone. Sometimes you’ll try something new and it won’t work, but that doesn’t mean it was a mistake. Try new things, see what impact it has, and build on those learnings going forward.
Q: What inspires you about your work?
A: I can directly see the impact that my work has in helping influential corporations build game-changing businesses. By continually growing these ventures and seeing the impact they have in the market, I’m helping to write the next chapter for our clients. The work I do today will have an effect for years to come, creating new businesses, new jobs, and new ways of working.
Q: What trends are you following and why?
A: I’m very interested in what impact decentralization and thereby the essence of blockchain will have on industries. We’re already seeing first applicable use cases, where small, independent entities are able to compete with behemoths thanks to decentralization. From a data-ownership perspective, it’s no secret that only a few companies own the lion’s share of user data, which they can leverage (for example, by selling advertising). The blockchain has the potential for individuals to regain ownership of this data and decide for themselves who can use it and how.