At BCG, Challengers go against expected thinking and inspire their teams to be truly innovative. Yungho champions uncommon ideas.
If someone asks me why I chose BCG, I say it’s because at BCG there is an earnestness to fiercely contemplate the essence of any matter at hand.
My BCG experience has been about understanding and effectively discussing phenomena. I believe that the remarkable breakthrough ideas that the respected seniors at this firm have created—BCG matrix, experience curve, time-based competition, deconstruction, trading up—are the result of an insistence to understand the essence. BCG was the optimal debut stage for a fresh-out-of-college person to learn the basic qualities of a business leader. There is no doubting that joining BCG was the best decision in my life.
The projects that I have been part of since joining BCG—working with clients within the chemical, heavy, distribution, and financial industries—and this challenge to understand the essence of things are experiences I will carry with me the rest of my life. In particular, I will never forget the thrilling moments of taking part in a hospitality/duty-free retail project, presenting in front of the clients the outputs my teammates and I managed to put together overnight, and witnessing with my own eyes our ideas being implemented throughout the firm. Starting with “What is the essence of this business?” and continuing with “How should I deliver which kind of analysis?”—the incessant process of learning is BCG in itself.
Yungho holds a management engineering degree (summa cum laude) from KAIST (Korea Advanced Institute of Science and Technology).
Q: What inspires you about BCG?
A: The more I do my job at BCG, the deeper I delve into it. The passion and capabilities that arise as a result of a project, not to mention the people beside me who make those things possible, are what drive me to advance without stopping. They come to me and ask, "How can I help you to go even further?" And now, I am at a place I could not have possibly imagined a few years back. Challenge and progress are everyday life at BCG. They compel me to love this place.
Q: What international experiences have been the most interesting for you?
A: When I was a part of a Japanese medical device company's global expansion initiative in Brazil, I was able to encounter BCGers from Brazil, Argentina, Spain, Japan, and Korea gathered to achieve a common objective: to create value for our client firm.
Q: What was one of your favorite case experiences?
A: A marketing and fund-raising project with an international nongovernmental organization for children's rights made a lasting impression on me. I stretched my imagination to devise an effective marketing strategy, and I cannot forget the moment when we raised significant money. It was a pro bono case carried out by BCG, and I take great pride in making a social impact as part of such a project.