Choose your location to get a site experience tailored for you.

Remember my region and language settings

Zineb is a Curious Innovator

Principal, Casablanca

At BCG, Innovators view the world from unexpected angles. They bring creativity and a fresh perspective to every challenge they face. Zineb goes deep to understand challenges.

At BCG, you have the opportunity to chart your own course. The possibilities are many: industries, issues, geographies, ways of working, and more. Consultants are strongly encouraged to follow the course that will help them grow personally and professionally.


In Zineb’s Words

My very first meeting with BCG dates back to the last year of my engineering school. I had been impressed by the high quality of exchanges and intrigued by a job in which it was possible to address so many industries and issues, without having to choose between them.

During discussions, the BCGers were quite interesting—brilliant and exposed to various strategic business challenges on a day-to-day basis—as well as interested in students' backgrounds, attentive to their desires, and mindful of their development needs. This is how they convinced me to choose BCG for my six-month internship, and eight years later, I am still at BCG.

By offering an intellectually stimulating environment and paying true attention to my aspirations, BCG enabled me to build a "customized" career path, in which I did not have to choose between my professional and personal ambitions. I started my career in the Paris office, where I participated in many projects all over the world in industries as diverse as energy, financial services, consumer goods, and the public sector.

I then had the opportunity join my spouse in Boston for a few months before we both joined the Casablanca office. In the meantime, we decided to take three months off to travel. When I had my first child, I was able to extend my maternity leave without any difficulty and am now working on a part-time basis. And who knows what still lies ahead?

About Zineb

Zineb holds an engineering degree from Ecole Centrale de Paris and a degree in applied economics from the Université Paris Dauphine. As a principal, she also heads the recruiting department in Casablanca.


Q: What do you like most about your job?


I really enjoy the quality of the people I interact with on a day to day basis, be they my BCG coworkers or my clients. Within BCG, I have managed to make true friends. The corporate culture strongly encourages sharing and collaborative work, both within the office and throughout our international network.

With our clients, we maintain long-term relationships, based on trust and a true partnership. We are regularly in touch with them, even when we are not working together on a project.

Q: What did you learn in your first year on the job?

A: I understood that, even as a junior consultant, I could bring true value to my team and the client by structuring my ideas, asking the right questions, and being both determined and curious.

Q: What characteristics do you believe define a BCGer?

A: Humility, listening skills, curiosity, integrity, and service orientation.

Q: How do you maintain a sustainable career balance at BCG?


I think that, first of all, you must know yourself and know the work style you wish to have. Personally, I want to pursue a stimulating intellectual activity while also spending time with my family and friends. I am aware that it does not happen without some sacrifices and that I will not be able to maintain that balance every day when working at BCG. But in the long term, I am fully satisfied with my work-life balance.

I chose to work four days a week, with unwavering support from BCG and the partners of the Casablanca office. And this is just one example of the true flexibility BCG provides for its people.

Q: What are some of your volunteer or charitable work experiences?

A: I worked for a Moroccan NGO that helps Moroccan students build their professional project, get connected to the corporate world, and develop their entrepreneurial skills. I supported them in defining their positioning and strategy through 2020. Since then, I have kept in touch with them, on an individual basis, to advise them on various issues. I feel honored by their confidence.

Q: What are you reading right now and why is it interesting?

A: Right now, I am reading Chade-Meng Tan's book on mindfulness, Search Inside Yourself. Subject to many daily constraints, I could not focus my attention on issues as much as I wanted to. This book provides the keys to get reconnected with oneself and therefore be in a position to better focus on one's environment, loved ones, and daily life.

Q: Why is BCG a good place for a woman to work?

A: I have personal experience with this, and I am deeply convinced that there is no better place—especially for a woman—to build a career while preserving one's personal and family life. BCG gives everyone, and particularly female consultants, the flexibility necessary to strike this balance.

Meet BCGer Profiles
Previous Page