BCG’s marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.
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Marketing managers work as the liaison between marketing and practice areas—BCG’s areas of expertise in distinct industries and capabilities. Those in expertise marketing jobs offer support in developing content, and we participate in or initiate client events.
Local marketing teams help strengthen the BCG brand by taking part in media activities, events, and networking opportunities.
The global marketing team supports wider, more comprehensive marketing efforts across BCG.
"I began my career at BCG by setting up the marketing function for BCG’s India system, and I now market BCG’s largest functional practice area—Operations—globally. Whether it is launching BCG’s model factories (Innovation Center for Operations), bringing our insights and expertise to the world through social media, building our network with the C-Suite at our client, or for that matter, planning my daughter’s fifth birthday party, I thrive on it. That to me, is my purpose."
—Payal Sheth, Marketing Senior Manager, Houston
Reza Ali at BCG