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BCG Partners with UVA Darden on Digital Transformation Course

The Boston Consulting Group (BCG) Has Partnered with The University of Virginia Darden School of Business to Create an Online Course on Digital Transformation

BOSTON— The Boston Consulting Group (BCG) has partnered with the University of Virginia Darden School of Business to create a four-week online course on digital transformation. The launch follows last year’s successful collaboration on the Pricing Strategy Optimization Specialization.

Instructional material drawn from both BCG partners and Darden’s top-ranked faculty makes up the new four-module course. The first two modules set the foundation for digital transformation, discussing the pace of change and the imperative it creates for businesses. Then, participants learn the context for this transformation and what is necessary to win in the digital age. The course concludes with BCG’s proprietary framework, providing a practical model for transforming your business.

“Digital transformation is no longer optional. It is an imperative for all industries today,” explains Amane Dannouni, lead course instructor and Principal in BCG’s Singapore office. “For the organizations to succeed, every member must understand why digital is important and what it means for their daily work. This course is designed to help our clients address those challenges.”

The course will be available globally on the Coursera platform. Certificates earned upon completion of the course can be shared on LinkedIn and other social media.  Additionally, BCG plans to use the material for both internal training and client engagement, while Darden will use the material in degree programs and Executive Education courses.

“We’re pleased with the opportunity to partner with BCG on this critical topic,” said Darden Professor and Chief Strategy Officer Mike Lenox, who will co-lead the course. “A comprehensive and forward-thinking digital strategy is a necessity for any organization that hopes to thrive in the 21st century. This course will give users the mindset and tools necessary to fully grapple with the issue.”

The four modules that make up the digital transformation certification are:

  • How Technology Changes Business
  • The Mechanics of Disruption
  • Digital Trends Past and Future
  • Your Path to Digital Transformation

Leaders from BCG’s Technology Advantage (TA) practice area led BCG’s contributions to the course. The TA practice helps clients transform their digital journey and reimagine the entire experience by addressing major pain points, deploying digital technologies, and streamlining underlying processes through techniques such as Lean, automation, and robotics.

“Although the course topic is digital transformation, the focus remains on value creation. This means insightful ideas are just the beginning. As we’ve seen with clients, harnessing digital technology creates more value,” says Ching-Fong Ong, senior partner in TA and BCG's Digital Transformation Accelerator topic leader in Asia-Pacific. “Just as we enable our clients to continue the journey, we help learners translate digital knowledge into practical, actionable programs.”

Darden is a leader in innovative online learning, and its offerings are a key component of the world’s best business education experience both in degree programs and custom programs for leading organizations. Through its partnership with Coursera, Darden has developed over 30 popular massive open online courses (MOOCs), reaching more than 1.1 million people via courses in areas such as an agile product development, design thinking, business strategy, and project management.

To enroll please visit:

For more course information, please contact: Amane Dannouni at

For media requests, please contact Eric Gregoire at or Sophie Zunz at

About the University of Virginia Darden School of Business

The University of Virginia Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global, and responsible leaders through its MBA, PhD, and Executive Education programs. Darden’s top-ranked faculty is renowned for teaching excellence and advances practical business knowledge through research. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.

About Coursera

Coursera is an online education company that offers courses and learning experiences from the world’s top universities and education institutions. Coursera has more than 24 million registered learners worldwide who can access over 2,000 courses and specializations in dozens of topics, including business, technology, social sciences, health, and art. Coursera empowers learners around the world to achieve their career, educational, and personal enrichment goals throughout their lives. Coursera is backed by leading venture capital firms such as Kleiner Perkins Caufield & Byers, New Enterprise Associates, GSV Capital, International Finance Corporation, Laureate Education Inc., and Learn Capital. For more information, visit

About Boston Consulting Group

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

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