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Zia Yusuf is a core member of Boston Consulting Group’s Technology Advantage, and Technology, Media & Telecommunications practices. 

Since joining BCG in 2015, Zia has worked with a wide range of technology and telecom clients on issues related to software, technology strategy, and the resulting go-to-market approach, including pricing, ecosystem strategy, and digital transformation to drive growth. He is also BCG’s global lead for its Internet of Things (IoT) business which continues to expand as more companies “connect to the real world” and leverage sensor-enabled data. Zia also helped drive the creation of BCG’s Silicon Valley office, and is BCG’s Lead for Silicon Valley to help drive the connection between the innovation ecosystem of startups and VC firms to global clients. 

Zia was also an associate consulting professor at Stanford University's Design School, where he taught classes on user-centered design for software companies and approaches to scaling design thinking for large organizations to accelerate innovation. 

Before joining BCG, Zia was CEO of Streetline Inc., a leading IoT startup providing sensor-enabled smart city solutions. Prior to that he was an executive vice president and member of the leadership team at SAP, and an Entrepreneur-in-Residence at Sutter Hill Ventures and Norwest Ventures. He also worked at Goldman Sachs and the World Bank Group

Areas of Expertise

  • Software and technology strategy
  • Go to market and pricing
  • Internet of Things (IoT)
  • Digital transformation
  • Design thinking and innovation
  • Ecosystem and channel strategy
  • Application development and management
  • Venture capital

Education

  • MBA, Harvard Business School
  • MS, international affairs, School of Foreign Service, Georgetown University
  • BA, Macalester College
Experten
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